Unlock the Power of Your Story
Are you a therapist or health professional struggling to craft the perfect 'About Me' page for your website?
Does the mere thought of writing about yourself feel overwhelming and daunting?
We understand that articulating your unique story and professional journey can be challenging. That’s why we’ve created this short course—to make the process easy for you and impactful for your clients.
Are you ready to transform your 'About Me' page with ease and craft compelling bios that connect and engage clients effortlessly?
NOTE: This course is designed for those who already have an understanding of their audience, a basic SEO strategy, and a clear brand voice. The course guides you to turn these into a compelling About Me page.
If you don't have these strategy elements yet, we recommend you book a discovery call so we can help you to define these first.
Your 'About Me' page is often the first impression potential clients have of you. It’s more than just a biography; it’s your chance to connect, build trust, and showcase your unique approach. This course is designed to help you transform your 'About Me' page from ordinary to extraordinary with ease and confidence.
What You'll Learn
In this comprehensive short course, you’ll learn the art of creating an 'About Me' page that resonates with your audience and highlights your professional strengths. Our four expertly designed modules will guide you step-by-step, ensuring you feel confident and inspired to share your story without feeling overwhelmed.
Module 1
In this module you'll learn the true purpose of your 'About Me' page and how it serves as a gateway for potential clients to connect with you. You'll also discover what an 'About Me' page shouldn’t be—avoiding the traps of boring, impersonal, or overly complex content. And, identify the essential elements of your brand that make an About me page compelling, helping to set the stage for authenticity and connection.
Module 2
In this module we'll dive into four real 'About Me' pages from successful therapists and health professionals. Contrast the different styles, tones, and structures to help you understand what works and why. There's then an activity that helps you pinpoint the strengths and weaknesses of each example, guiding you to refine your approach and make informed and educated choices about what's right for you and your business.
Module 3
In this module you'll learn how to share your personal journey and professional values in a way that feels natural and compelling. We'll explore two distinct writing styles—one focused on professional journey and another on personal narrative. You'll discover how to balance professionalism with authenticity to create a genuine connection with your audience.
Module 4
In this module we'll introduce you to a template that makes the writing process easier and more effective. We'll help you to integrate your story, values, and professional background seamlessly into an effective 'About Me' page. And we'll share tips for editing, formatting, and optimising your page for clarity and impact. You'll leave the course with a completed 'About Me' page ready to publish.
About the Authors
Zoe founded Build It Brilliant to support professionals in the helping fields with growing and scaling their practices. Her expertise comes from a degree in business & finance, a decade of e-learning design for global firms, and another decade building her own practice. Zoe is a tech enthusiast and marketing expert with a big heart. Through Build It Brilliant, she offers guidance on business strategy, effective marketing and building recurring revenue for your business.
Ruth has been working in digital marketing for over 6 years, helping SME’s, entrepreneurs and charities to improve their online presence through strategy development, marketing support and training. She is currently training to be a counsellor and understands the opportunities and challenges facing small businesses in the wellness space. Through Build it Brilliant she provides website development and copywriting services to clients.
Don’t let the task of writing your 'About Me' page feel overwhelming. Enroll in our short course today and start connecting with potential clients on a deeper level. Your story is powerful—let’s make sure it’s told in the best way possible.
Course Pricing
Who is this course for?
This course is perfect if you work in the helping professions (e.g. a therapist, health professional or qualified coach) who is ready to take your "About Me" pages to the next level. To get the most out of this course, you should already have these strategy basics for your business:
- An understanding of your audience: You know who your ideal customer or reader is, and what they are looking for.
- A basic SEO strategy: You have a foundational knowledge of the keywords you'd use to drive traffic to your site through Search Engine Optimisation.
- A clear brand voice: You know the tone and style that reflects your brand's identity.
With these essentials in place, you're set to create an engaging and effective "About Me" page.
Need help with your strategy basics?
If you don't yet have these strategy basics in place for your business we recommend you book a discovery call first to find out how we can help you with your business strategy.
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