The Offer Pricing Framework

Find the number that honours your expertise, supports your practice, and feels good to share.

As a therapist, counsellor, coach, or health professional, you know the value of your work runs deeper than a number. Yet when it comes to pricing, it’s easy to fall into guesswork: 

- Worrying that charging too much will put people off. 
- Charging too little and feeling stretched or resentful. 
- Wondering what “the right price” even looks like. 

It’s exhausting — and it can hold you back from creating offers that are both sustainable for you and accessible to the people you want to help.

That’s where the Offer Pricing Framework comes in — your ready-to-use workbook for health professionals.

This simple workbook gives you clear, therapist-specific guidance on how to think about pricing your offers — without guilt, second-guessing, or comparison.

Inside, the Offer Pricing Framework you’ll learn:

The Offer Pricing Framework isn’t a fluffy theory book. It’s a practical, helping profession specific resource designed to help you make strategic choices which are right for you and your business.

You'll learn how to:

Choose a price that reflects your true value 
Without undervaluing your skills
 
Use a quick guide for free, medium, and high offers 
So you can give generously without over-delivering

Set your minimum viable price
The lowest number that still sustains you and your practice
 
Do light-touch market research 
So you can sense-check your pricing and feel confident it’s right for you

Why This Guide Exists

I’m a trained and qualified Clinical Supervisor, as well as over 15 years of experience designing and creating courses, freebies, and online resources — supporting therapists and health professionals in private practice and beyond.  

Since 2018, I’ve helped practitioners not only shape meaningful and powerful offers in therapy, but also navigate tricky client conversations, protect their energy, and set up practices that feel both ethical and sustainable.  

That includes one of the most challenging (and often avoided) parts of running a practice: pricing.

Over the years, I’ve seen too many brilliant therapists undercharge, over-deliver, or get stuck in comparison — and I created this framework to take away the guesswork.  Because your pricing isn’t just a number — it’s a reflection of your value, your boundaries, and your sustainability as a practitioner.

Who Is this Guide For?

- Therapists, counsellors, coaches, and health professionals  
- Those who feel stuck between wanting to help everyone and needing their work to be sustainable.  
- Practitioners who second-guess prices or keep tweaking them without clarity.  
- Thos who want a straightforward, therapist-friendly framework to guide their decisions.

If you’ve ever:  
- Created a resource but been unsure of what to charge for it
- Dreaded telling people how much your offers cost
- Written and re-written a price 10 times before pressing publish… 

…then this guide was made for you.

For less than the cost of one client session, you’ll have therapist-specific, ready-to-use pricing workbook you can turn to for years.

No guilt. No confusion. Just a number that works for you and the people who need your support.

Your Offer Pricing Toolkit Includes

Instant PDF access — no waiting, no postage
Real-world advice — tested in therapy and supervision practice
Simple layout and large font format — find what you need quickly
Written by a qualified Clinical Supervisor (since 2018) — grounded in real-world professional experience and years of creating online and in-person workshops and courses.