Workshop - Email Marketing for Therapists

You don't need another list of things you “should” be doing.

You probably already have plenty of those.

 You may have been told you should have an email list.  That you should send a newsletter every week.  That you should create a lead magnet.  That you should have an automated welcome sequence.  That you should be nurturing your audience.  

And perhaps you've dutifully tried some of them.  

Or perhaps the growing list of things you should be doing is exactly why you've done nothing.  

This workshop starts somewhere different. 
We'll start with you and your practice.  What are you trying to achieve? Who are you trying to reach? What capacity do you have? What are you already doing? What's feeling difficult?  

Then we'll explore where email marketing could fit — and what would actually make sense.

What could email marketing actually do for your practice?

You might have heard that you need an email list.  

Perhaps you've started one, but now you're wondering what you're supposed to do with it.  

Perhaps you've been sending emails, but it feels like another job to keep on top of.  

Or maybe you've been putting it off altogether because you don't really understand why you need one, what you'd send or whether it's worth the effort.

This practical two-hour workshop will help you step back and work out whether email marketing is right for your practice, what you want it to achieve and how you could use it in a way that works for you.  

You'll leave with greater clarity about:

   - What email marketing could do for your practice — and whether it actually needs to be a priority for you right now.
 
 - What your audience might need from you — so you're not constantly wondering what to send.  

 - How email could fit into your wider customer journey — rather than becoming another disconnected marketing task.  

- What a realistic approach could look like for you — based on your business, your audience and the time and energy you have available.  

- What your next step is — so you can stop thinking about email marketing and actually move forwards.

About the Host

Zoe Thompson

Founder of Build It Brilliant, author of The Build It Brilliant Blueprint, and business strategist with over 12 years’ experience building her own private practice. Zoe and the Build it Brilliant team help health professionals turn their private practice dreams into reality. Empowering practitioners to start, market, and scale their business with confidence, integrity, and heart so you can reach more people, grow your income, and work with greater ease. 

What we'll explore

Why would someone join your list? 
We'll look at what makes an email list useful in the first place and what role it could play in your practice.

 What could you send?  
We'll explore different types of email and where ideas can come from, so you're not left thinking, “But what on earth would I email people about?”  

What does your audience actually need? 
We'll consider the people you're trying to reach and what might be useful to them at different stages of deciding whether they're ready to work with you.  

Where does email fit? 
We'll look at how email can connect with your website, content, social media, services and customer journey — and where it doesn't need to.  

What would work for you? 
We'll consider your time, capacity, preferences and business model so that you can create an approach you are actually capable of maintaining.  

What should you do next? 
You'll have time to start turning the thinking into practical next steps for your own practice.

The real benefit?

You stop spending time and energy on email marketing simply because you think you should.

 Instead, you'll understand what you're trying to achieve, whether email is the right tool to help you achieve it, and how you could use it strategically in a way that fits your practice.  

That could mean finally getting your email list started.  It could mean simplifying something that has become overwhelming.  It could mean finding a better way to stay connected with potential clients.  Or it could simply mean realising that you don't need to be doing as much as you thought.  

Either way, you'll have clarity — and clarity saves time, energy and a lot of faffing.

A Build It Brilliant workshop

At Build It Brilliant, I don't believe in giving therapists and health professionals another generic business formula to follow.
 Your practice is yours.  
Your audience is yours.  
Your capacity is yours.

 So rather than telling you what you should be doing, I'll help you understand the options, ask the right questions and work out what makes sense for you.

The aim isn't to make your business more complicated.  It's to make it clearer.