Workshop - Email Marketing for Therapists

You don't need another list of things you “should” be doing.

You probably already have plenty of those.

 You may have been told you should have an email list.  That you should send a newsletter every week.  That you should create a lead magnet.  That you should have an automated welcome sequence.  That you should be nurturing your audience.  

And perhaps you've dutifully tried some of them.  

Or perhaps the growing list of things you should be doing is exactly why you've done nothing.  

This workshop starts somewhere different. 
We'll start with you and your practice.  What are you trying to achieve? Who are you trying to reach? What capacity do you have? What are you already doing? What's feeling difficult?  

Then we'll explore where email marketing could fit — and what would actually make sense.

Is this workshop for you?

This will be a good fit if you've been thinking:

- "Everyone keeps telling me I need an email list, but do I really?"
- "I've got a list, but I hardly ever email anyone."
- "How do I actually get people to sign up?"
- "Do I really need a lead magnet?"
- "I'd love to use email marketing, but the technology confuses me."
- "I don't want to spend hours every week writing newsletters!"

If any of those sound familiar, come along. We'll work through it together.

About the Host

Zoe Thompson

Founder of Build It Brilliant, author of The Build It Brilliant Blueprint, and business strategist with over 12 years’ experience building her own private practice. Zoe and the Build it Brilliant team help health professionals turn their private practice dreams into reality. Empowering practitioners to start, market, and scale their business with confidence, integrity, and heart so you can reach more people, grow your income, and work with greater ease. 

What we'll explore

This isn't about giving you another marketing formula to follow. It's about working out what makes sense for you, your clients and your practice.

 During our two hours together, we'll explore:  

- Your why: What do you want email marketing to achieve? More enquiries, better relationships, keeping in touch with previous clients or something else entirely?  

- Your customer journey: Where could email genuinely help people, from first discovering your practice through to deciding whether to work with you?  

- What to send: Once you know who you're talking to and why, coming up with useful email content becomes a whole lot easier.  

- Growing your list: Do you need a lead magnet? How can you encourage the right people to sign up?  

- Making it work: What tools and systems do you actually need, and how can you create an approach that's manageable?  

The goal isn't to leave with a longer to-do list. It's to leave knowing what matters, what doesn't and what to do next.

The real benefit?

You stop spending time and energy on email marketing simply because you think you should.

 Instead, you'll understand what you're trying to achieve, whether email is the right tool to help you achieve it, and how you could use it in a way that fits your practice.  

That could mean finally getting your email list started.  It could mean simplifying something that has become overwhelming.  It could mean finding a better way to stay connected with potential clients.  Or it could simply mean realising that you don't need to be doing as much as you thought.  

Either way, you'll have clarity — and clarity saves time, energy and a lot of faffing.

A Build It Brilliant workshop

At Build It Brilliant, I don't believe in giving therapists and health professionals another generic business formula to follow.
 Your practice is yours.  
Your audience is yours.  
Your capacity is yours.

 So rather than telling you what you should be doing, I'll help you understand the options, ask the right questions and work out what makes sense for you.

The aim isn't to make your business more complicated.  It's to make it clearer.