Email Marketing for Therapists

Ready to strengthen trust and connection through email marketing that feels ethical, sustainable, and genuinely supportive?

In this Build It Brilliant working session, you won’t just learn what to write — you’ll actively build ideas, structure, and content you can actually use in your own practice.

 Together, we’ll simplify what to send, how to think about newsletters and nurture emails, and how to create communication that feels natural, ethical, and aligned with the way you work.

17th Nov
3-5pm BST

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How This Workshop Will Work

This is a practical, guided working session designed for therapists and health professionals who want to communicate more clearly and consistently with their audience.

 Rather than talking about email marketing in theory, we’ll actively work with your ideas and turn them into usable content and structure.  

During the session, we’ll:  

- explore what ethical email marketing actually looks like in practice
- clarify what types of emails make sense for your work
- decide whether newsletters are right for your business
- look at consent and boundaries in a grounded, realistic way
- shape ideas into simple, usable email content
- build confidence writing in a way that feels natural and not salesy
- create clarity around how to stay consistent without burnout  

This is a working session, so you’ll be actively applying everything as we go — not just taking notes.

Before the Workshop (Your Warm-Up Task)

To help you get the most out of the session, I ask each attendee to spend 10–15 minutes before we meet writing down thier answers to the following:  

- 3 types of emails you think you should be sending
- What feels comfortable and aligned for you in email communication?
- What doesn’t feel right or authentic?
- What do you want people to feel when they receive your emails?  

There are no right or wrong answers — this is simply to get your thoughts out of your head so we can turn them into something practical and usable during the workshop.

About the Host

Zoe Thompson

Founder of Build It Brilliant, author of The Build It Brilliant Blueprint, and business strategist with over 12 years’ experience building her own private practice. Zoe and the Build it Brilliant team help health professionals turn their private practice dreams into reality. Empowering practitioners to start, market, and scale their business with confidence, integrity, and heart so you can reach more people, grow your income, and work with greater ease. 

Who is this webinar for?

 This workshop is for therapists, coaches, practitioners, and health professionals who want to communicate more consistently with their audience in a way that feels aligned with their values.

 Whether you’re:  

- unsure what to write in emails or newsletters
- starting your email list from scratch
- struggling to stay consistent with communication
- wanting to build stronger client connection and trust or
- looking for a more ethical, grounded approach to marketing  

…this workshop will help you simplify email marketing so it actually fits your business and your energy.  No prior email marketing experience needed.

Why this webinar matters

In caring professions, trust matters. Connection matters.

And thoughtful communication can help people feel supported long before they ever book an appointment or work with you.  

Email gives you a way to stay visible, build credibility, and nurture relationships in a way that feels calm, genuine, and consent-led — helping you grow your business without relying on pressure, constant social media posting, or marketing tactics that don’t feel like you.