This is a hands-on, step-by-step workshop where you build your plan in real time.

Together as a group we’ll:  

- Break down ethical pricing so you can charge in a way that aligns with your values and pays the bills
- Clarify what you actually offer (and what you don’t) so your services feel focused, intentional, and sustainable  
- Explore your real costs — time, energy, expenses, and emotional labour — so your pricing is grounded in reality  
- Shape at least one clear service package you can confidently talk about and sell  
- Untangle under-charging habits and pricing guilt, replacing them with calm, informed confidence  
- Apply concepts live, with space for reflection, questions, and shared learning  

You’ll also receive my Offer Pricing Framework to keep using after the workshop, helping you revisit and refine your pricing as your work evolves.

NOTE: This is a practical workshop, where we get things DONE...so there will be no recording.

Who's Hosting this Workshop?

Zoe Thompson

Founder of Build It Brilliant, author of The Build It Brilliant Blueprint, and business strategist with over 12 years’ experience building her own private practice. Zoe and the Build it Brilliant team help health professionals turn their private practice dreams into reality. Empowering practitioners to start, market, and scale their business with confidence, integrity, and heart so you can reach more people, grow your income, and work with greater ease. 

Who is this webinar for?

This workshop is designed for health professionals, therapists, and coaches running a private practice who:

- Care deeply about their work — and want it to be financially sustainable, not exhausting  
- Feel unsure, inconsistent, or uncomfortable when setting or explaining their prices  
- Know they need clearer packages but feel overwhelmed by where to start  
- Want to price ethically without burning out or constantly second-guessing

You don’t need to be “bad at numbers” or “new to business” — just open to rethinking how your offers and pricing support your life.

Why this webinar matters

Pricing isn’t just a number — it shapes how you work, how clients engage with you, and how sustainable your business really is.

 When pricing is unclear or misaligned, it often leads to:  

- Over-delivery and under-charging  
- Resentment, fatigue, or self-doubt  
- Income that feels unpredictable or stressful  

This workshop creates space to slow down and build pricing that actually works — financially, emotionally, and ethically.  

By the end, you’ll have:  
- A clearer sense of what your work is worth to you  
- A service package you can stand behind  
- Practical tools (including the Offer Pricing Framework) to support confident decisions going forward  

So your work can feel viable, grounded, and sustainable — not draining.