Stop guessing what's wrong with your business. Your numbers might be telling you something completely different.
Before you ditch a service, rebuild your website or change your marketing because the bookings aren't coming in, wouldn't it be useful to know where the problem actually is? Are people finding you? Clicking through? Getting as far as your booking page?
Spend two hours learning how to follow your customer journey and spot where things might be going wrong. You'll discover which numbers matter, where to find them and how to use them to identify what needs attention.
Less guesswork, fewer costly mistakes and more confidence in your next business decision.
Please note: when you sign up to this webinar you'll be added to my free Brilliant Inspired Insights, 1 tip each week to help you build your brilliant practice direct to your inbox. You can unsubsribe at any time.
My book, The Brilliant Practice Blueprint, is built around four connected steps to help you make better business decisions and build a practice that works for you.
In this workshop, we'll be drawing on Step 4: Roof, which is all about reviewing what's happening in your business, learning from it and making adjustments rather than constantly starting again.
Because how do you know whether something is working if you're not looking at the results? It's easy to assume your marketing isn't working, your website needs replacing or you need to launch something new. But sometimes the information you already have can help you identify where things might need attention.
The book helps you build a business you can continually review and adapt. This workshop focuses on one practical part of that process: understanding the numbers that can help you make better decisions.
You don't need to have read the book to join us, but if you have, this is a great opportunity to put some of that Roof thinking into practice.
And if you haven't? You'll get a taste of how powerful the Blueprint can be when you use it to make decisions about your business.

Founder of Build It Brilliant, author of The Build It Brilliant Blueprint, and business strategist with over 14 years’ experience building her own private practice. Zoe and the Build it Brilliant team help health professionals turn their private practice dreams into reality. Empowering practitioners to start, market, and scale their business with confidence, integrity, and heart so you can reach more people, grow your income, and work with greater ease.
This workshop is for therapists, health professionals and qualified coaches who want to understand what's actually happening in their business, rather than guessing what's working and what isn't.
- Perhaps you're getting visitors to your website but hardly any enquiries. Is it your website, your services or something else?
- Maybe you're spending hours on social media, blogs or emails but have no idea whether they're actually leading to bookings.
- You've launched a new service or course that isn't selling, but you don't know whether people aren't interested or simply aren't seeing it.
- Or perhaps you've never looked at your business statistics because you wouldn't know where to find them, let alone what they mean!
If you're tired of trying different things without knowing where the real problem lies, this workshop will help you start finding some answers.
You don't need to be good with numbers, understand analytics or have fancy reporting systems. We'll keep things simple, explore the information available to you and help you identify where your customer journey might need attention.
You won't spend two hours watching me demonstrate complicated analytics dashboards or bombard you with statistics you don't understand.
Instead, we'll explore the numbers that can be useful for your practice, where to find them and what they might be telling you. I'll guide you through the process, answer questions and give you time to investigate your own information.
You'll spend the session looking at your own business, so you leave knowing which numbers are worth checking and how they can help you spot opportunities for improvement.
No recording, no complicated data analysis and absolutely no pressure to share your business figures with the group.
It's a live online workshop via Zoom. You'll receive joining instructions after booking.
Not at all! You don't need to be a spreadsheet whizz or understand Google Analytics. I'll explain things in plain English and help you explore what the numbers could mean for your practice.
You'll need a computer with internet access, something to make notes on and access to any business systems you'd like to explore, such as your website analytics, Google Search Console, email platform, social media accounts or booking system. Don't worry if you don't have all of these set up. We'll work with whatever information you have available.
This is a guided group workshop rather than a 1:1 business analysis. I'll show you where to look, explain what different figures can tell you and help you start exploring your own information.
Not at all! I'll guide you through everything during the workshop, so you can join in whether you've read the book or not. However, if you have read it, you'll already have a head start on the Foundations work and can use our time together to explore your ideas in more depth.
If you'd like to get a head start, you can grab yourself a copy of The Brilliant Practice Blueprint here.
No. The workshop is designed to be experienced live, with time to work through your own plans, ask questions and make decisions for your business.