Live Workshop
Workshop - Turn Ideas Into Something People Will Buy
Just because you CAN create something doesn't mean you SHOULD. And you certainly don't need to pack everything you know into it!
Got an idea for a new service, package, course or resource? Perhaps it's been sitting on the shelf because you're not sure it'll work. Or maybe you've started creating it, adding more and more, without knowing whether anyone will actually buy it. Before you spend weeks or months creating something, let's put your idea to the test!
In this practical 2-hour workshop, we'll use The Brilliant Practice Blueprint to sense-check your ideas against what your customers need and what makes sense for your business. Two hours that could save you weeks of unnecessary work, help you avoid creating something nobody wants or give you the confidence to finally move forward with an idea worth pursuing.
Thursday April 08 , 2027
At 06:30 PM BST
Please note: when you sign up to this webinar you'll be added to my free Brilliant Inspired Insights, 1 tip each week to help you build your brilliant practice direct to your inbox. You can unsubsribe at any time.
What will this workshop be about?
My book, The Brilliant Practice Blueprint, is built around four connected steps to help you make better business decisions and build a practice that works for you.
In this workshop, we'll be focusing on Step 3: Structure, where we explore how your services, resources and customer journey fit together to create a business that works.
But here's the important bit: Structure doesn't work in isolation! Before you start creating something new, it's worth checking it against your Foundations (what you want from your business) and People & Place (who you're helping and what they actually need).
The book guides you through the bigger picture, while this workshop gives you the opportunity to put that thinking into practice, sense-check an idea of your own and benefit from questions, discussion and fresh perspectives.
You don't need to have read the book to join us, but if you have, bring your answers along. They'll be really useful as we explore your ideas together.
And if you haven't? You'll get a taste of how powerful the Blueprint can be when you use it to make decisions about your business.
Webinar Pricing
About the Host
Zoe Thompson
I'm Zoe Thompson, founder of Build It Brilliant, business strategist, mentor and author of The Brilliant Practice Blueprint. I've been building businesses in the therapy world since 2011, and before that I spent over 10 years working in corporate training and e-learning, turning ideas and expertise into practical learning experiences.
These days, I help therapists and health professionals grow their businesses through strategy, mentoring and hands-on support, including developing services, creating online courses and setting up the systems to make it all work.
One thing I've learnt over the years is that a great idea doesn't automatically make a great offer. It's about understanding what your customers actually need, making sure it works for your business and knowing when enough is enough!
That's exactly the thinking we'll bring to this workshop.
Who is this for?
Therapists, health professionals and qualified coaches at any stage of practice. Whether you're starting out, you've been doing this for years or you're ready to change the way your practice works, this session will help you step back, think strategically and make some decisions about what's next.
If you're tired of second-guessing your ideas, overcomplicating things or putting off getting started, this workshop is for you.
You don't need to have it all figured out. Figuring it out with guidance is exactly what the workshop is for.
Why this isn't just another webinar
You won't spend two hours listening to me talk about all the things you 'should' be creating or selling. There's enough of that advice out there already!
Instead, we'll explore your ideas, question what your customers actually need and look at how your ideas fit with your business and customer journey.
I'll guide you through the questions, share practical examples and help you look at things from a different perspective. You'll spend the session sense-checking your own ideas, so you leave with greater confidence about what's worth pursuing, what might need refining and what to consider before you start creating.
No recording, no one-size-fits-all formulas and no pressure to share anything you're not comfortable discussing with the group.
FAQs
Where does this workshop take place?
It's a live online workshop via Zoom. You'll receive joining instructions after booking.
What do I need to bring?
Bring along an idea for a service, package, course or resource you'd like to explore. It doesn't need to be fully formed, just something you've been thinking about creating or developing. You'll also need something to make notes on and an open mind! If you've worked through The Brilliant Practice Blueprint, your answers from the book will be useful too, but don't worry if you haven't. We'll work through the key questions together.
Do I need to have read the Brilliant Practice Blueprint before attending?
Not at all! I'll guide you through everything during the workshop, so you can join in whether you've read the book or not. However, if you have read it, you'll already have a head start on the Structure work and can use our time together to explore your ideas in more depth.
If you'd like to get a head start,you can grab yourself a copy of The Brilliant Practice Blueprint here.
Will there be a recording?
No. The workshop is designed to be experienced live, with time to work through your own plans, ask questions and make decisions for your business.