Live Workshop
Workshop - Help More People Find You
Stop marketing everywhere and start being visible where it matters!
You could spend hours posting on social media, writing blogs and trying different marketing ideas, but are you actually showing up where your potential clients are looking for help? If they can't find you when they're researching their options, how will they know you exist?
In this practical 2-hour workshop, we'll use ideas from the People & Place section of The Brilliant Practice Blueprint to explore how your potential clients look for help, where your practice is currently visible and what opportunities you might be missing. You'll leave with fresh ideas, clearer marketing priorities and a better understanding of where to focus your efforts to help more people find you.
Wednesday February 24 , 2027
At 06:30 PM GMT
Please note: when you sign up to this webinar you'll be added to my free Brilliant Inspired Insights, 1 tip each week to help you build your brilliant practice direct to your inbox. You can unsubsribe at any time.
What will this workshop be about?
My book, The Brilliant Practice Blueprint, is built around four connected steps to help you make better business decisions and build a practice that works for you.
In this workshop, we'll be focusing on Step 2: People & Place
It's all about understanding who you want to help, what they're looking for and where your business fits into their world. Because before you decide how to market your practice, you need to understand the people you're trying to reach.
The book takes you through the research, questions and decisions that help you build this understanding. In our workshop, we'll bring that thinking into a group setting and use it to explore where your practice needs to be visible.
You don't need to have read the book to join us, but if you have, this is a great opportunity to build on your People & Place work, ask questions and put those ideas into practice.
And if you haven't? You'll get a taste of how powerful the Blueprint can be when you use it to make decisions about your business.
Webinar Pricing
About the Host
Zoe Thompson
Founder of Build It Brilliant, author of The Build It Brilliant Blueprint, and business strategist with over 14 years’ experience building her own private practice. Zoe and the Build it Brilliant team help health professionals turn their private practice dreams into reality. Empowering practitioners to start, market, and scale their business with confidence, integrity, and heart so you can reach more people, grow your income, and work with greater ease.
Is this workshop for you?
Perhaps you're posting regularly but getting very few enquiries. Maybe you've been told you need to be on Instagram, write blogs, start an email list or improve your SEO, and you're wondering where on earth to start.
Or perhaps you're doing plenty of marketing already, but you're not convinced it's reaching the people you actually want to work with.
If you're tired of guessing what marketing you should be doing, this workshop will help you make more informed choices about where to spend your time and energy.
Whether you're just starting out or you've been running your practice for years, you don't need to do more marketing for the sake of it. You need to understand which activities are most likely to help the right people find you.
Why this isn't just another webinar
You won't spend two hours listening to me talk about all the marketing activities you 'should' be doing. There are enough people telling you that already!
Instead, I'll guide you through the questions, encourage discussion and help you look at your marketing from a different perspective.
You'll spend the session thinking about your own practice, so you leave with fresh ideas, opportunities to explore and a clearer focus on where to put your marketing efforts.
No recording, no one-size-fits-all marketing formulas and no pressure to share anything you're not comfortable discussing with the group.
Frequently Asked Questions
Where does this workshop take place?
It's a live online workshop via Zoom. You'll receive joining instructions after booking.
What do I need to bring?
You'll need access to the internet, something to make notes on and an open mind! We'll be doing a little research during the session. If you've already worked through The Brilliant Practice Blueprint, bring along your answers from the book as they'll give you a head start. Don't worry if you haven't, though. You'll still be able to join in and get plenty from the session.
Do I need to have read The Brilliant Practice Blueprint before attending?
Not at all! I'll guide you through everything during the workshop, so you can join in whether you've read the book or not. However, if you have read it, you'll already have a head start on the People & Place work and can use our time together to explore your ideas in more depth.
If you'd like to get a head start, you can grab yourself a copy of The Brilliant Practice Blueprint here.
Will there be a recording?
No. The workshop is designed to be experienced live, with time to work through your own plans, ask questions and make decisions for your business.