Build a Website that Converts

If your website feels “fine” but isn’t bringing in enquiries, it’s probably unclear rather than broken.

Learn how to shape your website so visitors instantly understand who you help, how you work, and what to do next. This session focuses on clarity, structure, and messaging — not coding or complicated tech.

19th May
3-5pm BST

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How This Workshop Will Work

 This 2-hour workshop is designed to give you both the understanding and the practical know-how to improve your website.  

Part 1: Foundations (recorded)

You’ll be guided through what makes a website clear, effective, and easy to navigate—covering messaging, structure, and simple SEO (including how to use headings and page flow properly).  This gives you a solid foundation without overwhelm, so you understand what your website actually needs to do.  

Part 2: Putting It Into Action (live only)
 
This is where we bring it to life.  I’ll be reviewing a small number of websites submitted by attendees and workshopping them live—looking at what’s working, what’s not, and how to improve it in real time.  This part won’t be included in the recording, so if you can attend live, I highly recommend it—this is where things really start to click.  

Even if your site isn’t selected, you’ll learn a huge amount by seeing the process and applying it to your own site.

About the Host

Zoe Thompson

Founder of Build It Brilliant, author of The Build It Brilliant Blueprint, and business strategist with over 12 years’ experience building her own private practice. Zoe and the Build it Brilliant team help health professionals turn their private practice dreams into reality. Empowering practitioners to start, market, and scale their business with confidence, integrity, and heart so you can reach more people, grow your income, and work with greater ease. 

Who is this webinar for?

 This workshop is for health professionals and therapists who want a website that actually works—whether you’re starting from scratch or trying to improve what you’ve already got.

 If you’re planning a new website and want to get it right from the beginning, this session will help you build it with clarity and purpose—so you’re not second-guessing every decision.  

If you already have a website but it’s not bringing in the right enquiries (or any at all), you’ll start to see what’s missing—and how to fix it.  

It’s especially useful if you:  

- Feel unsure what your website should say or how to structure it  
- Struggle to explain what you do in a simple, compelling way  
- Have a site that looks “fine” but doesn’t convert visitors into clients  
- Want to understand the basics of SEO and structure without getting lost in jargon  

You don’t need to be techy or have everything figured out. You just need to be ready to approach your website in a clearer, more strategic way.

Why this webinar matters

Your website isn’t just a place people land—it’s where they decide whether to trust you, understand you, and take the next step.

 If visitors don’t quickly “get it,” they leave.
Not because you’re not good at what you do—but because your message isn’t clear enough yet.  

In this focused 2-hour workshop, you’ll learn how to:  

- Make your message instantly understandable  
- Structure your pages so visitors naturally know where to look and what to do next  
- Use simple website structure (like clear headings and page flow) to support both your visitors and your visibility on search engines
- Understand the basics of SEO in a way that actually makes sense—and know how to apply it to a page without overthinking it  

This isn’t about jagon, algorithms, or complicated tools. It’s about giving you just enough understanding to make confident, effective changes.  

You’ll leave with practical insights you can apply straight away—and a clearer, more strategic website that works for both your audience and search engines.