There’s so much noise out there online, right now it’s louder than ever before. It feels almost impossible to be heard online, let alone shine. It’s all so overwhelming and creating valuable content feels like a full-time job in itself before you even start to deliver what you actually offer.
What if we told you that the answer is to create less content and learn to slice and dice that content until you've squeezed every last drop of value out of it?
Clare Clifford, Owner of Sunshine Digital and content marketing expert, will set out what a basic content strategy should look like for any service based business and how to repurpose every single piece of precious content that you carefully create.
The backbone of any great content strategy should be social media, so this session will be heavy on social content. But you’ll also come away realising that it doesn’t start and end with social.